TH shares about the meaning of the word ‘true’ in TH true MILK

For TH Group, the word 'true' is affirmed through the product quality and the green, circular economic model that the company is pursuing and implementing.

On the occasion of the 16th anniversary of Vietnam's Brand Day (April 20, 2008 - April 20, 2024), the Trade Promotion Agency (Ministry of Industry and Trade) organized the opening ceremony of Vietnam National Brand Week and the 2024 Vietnam National Brand International Forum in Hanoi.

At this event, Mr. Arghya Mandal, CEO of TH Group’s TH Milk JSC (the owner of the TH true MILK brand), shared the process of forming and developing the core values that the brand has pursued.

TH has become a national brand with high-quality standards.

Building a Brand from the Word 'True'

As a company that has consistently produced many high-quality products achieving national brand status, Mr. Arghya Mandal shared that TH builds its brand from the word 'true'.

TH has invested in a closed production chain from green pastures to fresh milk, applying advanced technology, 4.0 technology, and scientific management principles to increase productivity and create products that meet international standards at reasonable costs.

TH's high-tech dairy farming and milk processing project in Nghe An has a total investment of $1.2 billion. Currently, the herd size has reached nearly 70,000 cows.

The project's own feed crop fields in Nghe An cover an area of 8,100 hectares, and the milk processing output exceeds 1 million liters per day.

TH Group has expanded the project to many provinces across the country and has reached international markets.

After fresh milk, TH has ventured into other areas such as growing and processing herbs, healthcare, education, and has made significant contributions to society.

All products from TH’s fresh milk brand are built on five core values: For public health; 100% natural; Fresh and nutritious; Environmentally friendly - Superior thinking; Harmonized benefits.

The core values of TH's products align perfectly with the core values of the National Brand.

'From fresh milk to health-promoting beverages, natural herbs, and clean food products, TH is all about the word "true" — meaning genuine: real products, truly clean, natural, nutritious, and safe,' said Mr. Arghya Mandal.

Mr. Arghya further shared that in 2020, TH's farm cluster was recognized by the World Record Union as the largest concentrated dairy farm in the world applying high technology with a closed production process.

The dairy farm system follows the most advanced global technology for herd care and management. Cows are listened to music, provided with clean filtered water through cutting-edge technology, and are bathed every day.

TH - Because of Vietnam's Stature

Mr. Arghya Mandal recounts the story from 15 years ago, in 2008, when the melamine-contaminated milk scandal in China put millions of children at risk of kidney failure, which led the founder of TH to make a firm commitment to produce fresh, clean, internationally-standard milk for Vietnamese children.

At that time, 92% of the liquid milk market in Vietnam consisted of reconstituted powdered milk, and the labeling of milk products was often confusing and lacked transparency.

TH participated in numerous workshops and discussions to advocate for clearer milk labeling and became the first brand to be allowed to state "fresh milk" on the packaging.

It was from this point that consumers gained more information to distinguish between fresh milk and reconstituted powdered milk, empowering them with the right to choose "real" fresh milk products.

Thanks to TH’s pioneering efforts, Vietnam’s dairy industry gradually shifted towards a model of healthy competition.

A 2021 statistic shows that fresh milk now accounts for 55% of the total liquid milk market (before TH entered the dairy sector, this figure was just 8%). TH true MILK now holds 45% of the fresh milk market share in Vietnam.

Focus on Sustainable Development

The leadership of TH Group shared that the company now offers over 200 products to meet the needs of various age groups. Specifically, these include nutritional formula products for children during their golden years, products with reduced or no sugar, calcium-rich products, low-fat items, and beverages made from milk and seeds, among others.

TH places great emphasis on sustainable development with six core pillars: Nutrition & Health, Environment, People, Education, Community, and Animal Welfare.

Sustainable development is integrated into all of TH Group’s business and production activities, contributing to the creation of "real" value, "real" products, and quality, earning the title of National Brand for several consecutive years.

In recent years, TH's commitment to the concept of "real" has also been demonstrated through its green economy and circular economy model, which the company actively pursues and applies.

"The brand of a company is the foundation of the National Brand. A country that has many businesses with good and reputable brands will elevate the image and status of that country," said Mr. Mandal.

TH Group has had many products and product lines that have been recognized as Vietnam’s National Brand for consecutive years, based on criteria such as: Quality, Innovation & Creativity, and Leadership.

In the most recent selection process, TH had five product groups awarded the National Brand, including: TH true MILK UHT milk, TH true ICE CREAM, TH true NUT plant-based milk, TH true WATER purified water, and TH true JUICE fruit milk beverages.

These are the main product lines, made from fresh milk sourced from TH’s own farms and pristine volcanic water from the Phu Quy region.